Before I even start thinking of my trailer genre or any filming ideas, I must research what a teaser trailer is, what purpose it serves and what conventions are usually followed to make one. By having a greater understanding of teaser trailers I will be able to make my own trailer to the best of my ability, therefore making the trailer as professional and realistic as possible.
What is a Teaser Trailer?
Many people confuse teaser trailers with theatrical trailers. A teaser trailer is a short version of a full theatrical trailer and always comes first. Teaser trailers are usually released just under a year before a film comes to theatres and are about 30 to 40 seconds long as the producers only want to 'tease' their target audience and not give too much away about the film. Teaser trailers are not always clear and sometimes the audience may not know the full story line; this is a tactic used to keep audiences guessing about the film so that they will eventually go and see it when it is released in theatres. The primary purpose of teaser trailers is to advertise a film and may be part of an advertising campaign; for example a teaser trailer may be released along with a poster and/or a magazine article.
Here as an example of a teaser trailer and theatrical trailer:
SAW 3D Teaser Trailer:
SAW 3D Full Theatrical Trailer:
As you can see, the teaser trailer is just under a minute long whereas the full trailer is nearly a minute and a half. The SAW 3D trailer was released 7 months before the film came to theatres and the full trailer was released 4 months before. The theatrical trailer also gives more detail as to what the storyline is as opposed to the teaser trailer.
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